Software Launch SolutionsHome Page > Solutions > Software Product Launch

"The New Rules of Launch" eBook describes how to TAKE CONTROL of your software launch or SaaS website launch process, leveraging the full power of the Web and social networking.

The Web and social networking have changed the rules for how we launch anything new - products, websites, services, even companies. Today's "new rules" dictate a two-way communication process and the development of a community of eager early adopters around your launch.

And it's the software companies effectively employing these "new rules" that experience greater launch results. Download the eBook here for all the details.

Find the answers in the The New Rules of Launch – a 62-page eBook available at no charge – and with no registration required.

Need Help Planning or Executing Your Launch?

Feeling overwhelmed? Not sure where to begin? Or perhaps you just need some "extra help" getting things done during the launch "crunch"...

Our LAUNCH PATROL™ services can help.

Choose from a variety of task-specific launch solutions, each of which can be custom-tailored to suit your specific launch objectives:

The LAUNCH PATROL™

• Strategic Launch Planning and Positioning
• Development of Launch Marketing Plans and Schedule
• Marketing Communications Content Development
• Lead Generation and Market Canvassing Plan
• Lead Nurturing / Conditioning Plan
• Lead Conversion Process
• Launch Email Campaign Design
• Social Media Networking Strategy and Plan
• Launch Blogging Strategy and Plan

For larger enterprises any of the above solutions can be tailored to your established launch processes and designed to maximize results from your in-house list and partner assets.

Our LAUNCH PATROL team and proven launch executives bring more than fity-five years of combined software marketing and launch experience to complement your team.

Contact the LAUNCH PATROL or call 713-896-9808 to discuss your launch needs today.

Product Launch Solutions

You additionally can choose from our “pre-packaged” online launch solutions, based on our proven launch methodology and process:

• Do-It-Yourself Campaigns – follow the step-by-step instructions for the launch sequence and its email content outline to build your own campaign
• Packaged Launch Campaigns – these are affordable, fixed-fee “packaged solutions,” where we customize the launch content and campaign sequence for your product or site

These launch campaigns are ideal for new product introductions, as well as re-launching existing products or new version releases. The campaigns include email sequences for building your launch list, then providing education about the upcoming product, along with creating anticipation, buzz and excitement. These campaigns also recommend supporting videos, blogging and other social media activities that round out the online launch process.

These product launch solutions are available as Business-to-Business (B2B) campaigns and Business-to-Consumer (B2C) campaigns.  There’s a widely understood difference between the tone and approach that must be taken when marketing to B2B audiences, which varies greatly from B2C, so we feel it is important to optimize for each audience.

Order today or contact us to discuss things in more detail!

Coming Soon! Product Launch Automation Software

Properly organized and executed product launches are highly profitable campaigns, capable of generating millions of dollars in sales during the launch. However, the amount of effort required to plan such a launch, generate all the required content and implement everything properly can easily become overwhelming - especially for today's busy, over-extended marketer.

WinningWare QuickLaunch™ is about to make launch planning and content development as easy as answering a survey...

• Automate Your Launch - eliminate tedious, manual planning and copywriting tasks. Generate launch plans, schedule, email sequences, landing pages and more - save yourself many weeks of manual, tedious effort
• Step-by-step Launch Instructions - whether you are a launch veteran or it's your first launch, you will benefit from the detailed, step-by-step launch instructions, enabling anyone to execute a high-powered, professional launch - first time, every time
• Simple, Wizard-driven - just fill-in-the-blanks about your launch and you get a complete, professional, state-of-the-art launch plan, schedule and launch content.

How Our Launch Process Works

We help you launch your software product or SaaS website by first developing an interested community of prospects, then maximizing its participation in the launch itself. Our digital products and consulting services generate market interest and then "condition" and nurture the community, using the latest permission-based marketing and social networking techniques.

Instead of "driving" prospects to take action, we "invite" them to participate and become part of the launch. Energy shifts from "getting the word out" to "building a relationship" with an early adopter community. As shown below, the Launch 3.0 Sales Process is designed to not only get the word out about your launch, but to build a healthy sales pipeline and close as many sales as possible during the launch.

Launch Sequences are email and blog sequences which educate and prepare your early adopter community to buy your product.

Canvassing programs attract traffic to the launch landing page, where visitors can register to receive more information.  Various combinations of online media and content build an interested community around your hot topic, event, product, or website. A combination of inbound marketing activity and high-quality content is used to attract, nurture and convert interested prospects. You can get all the details about the Launch 3.0 process in The New Rules of Launch eBook.

Why are some launches more successful than others?

Properly orchestrated launch sequences develop an early adopter community with increased awareness and engagement, resulting in increased sales and early adoption once the product is released.
If you have a software product or SaaS website that you need to launch or re-launch, contact us today to discuss solutions that can help you get the most out of your next launch.

Download our FREE Launch Leverage Report to learn more about how these online launch proceses are applied to maximize early adoption of a new software product or SaaS website.

FREE Launch Leverage Report