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Professionally-managed Launches

There is always a lot riding on a launch, no matter your company’s size.

And we can’t over-emphasize how important it is to apply the right business practices and techniques to boost sales results and market penetration.

However, the amount of effort to plan and execute a launch can be overwhelming – especially for today’s over-extended marketer.

That’s why we’re here: we can pitch in to help you launch your product, website and business more effectively, as well as optimize your ongoing online sales and lead-generation processes.

We can help

• Create a launch strategy and plan that's custom-tailored to your exact needs
• Strategies for breaking through marketplace noise and clutter
• Unique methods that cause prospects to pay attention and engage
• Refine your offers to attract more buyers to your launch and increase your sales results
• Incorporate social media campaigns into your launch, including Twitter, Facebook and LinkedIn
• Develop email pre-launch sequences that build a focused community of buyers around your launch
• Develop pre-sales and sales website content designed to maximize sales traction on launch day
• Manage your launch so you can focus on running your business and developing your product

We are available to assist you with your launch , or to manage the entire process for you, from plan through launch.

This section follows the “We can help” section in the PL tab…

What can you expect? (An example process)

We follow a proven product launch process with accepted best practices on your project, as seen below.

Before Stage 1 - the Planning Phase, we begin by discussing what you're launching, your launch objectives, and available assets. Those may include in-house email lists, partners you believe you can count on to promote during the launch, and any related advertising and PR activities related to the launch.

We then develop a Launch Plan and Strategy. This plan helps us refine the scope of the project and who will be responsible for various aspects of the launch.  It includes the customized launch plan, project schedule and go-to-market strategy.  These plans detail unit sales goals, launch-related advertising and PR activity, ad budgets, and in-house and partner resources. Also included are go-to-market strategy, pre-launch sequence and content development plans (for videos, emails, website content, etc).

We can typically develop the launch strategy and plan for between $7.5K to $10K (USD), which includes the customized launch plan, project schedule and go-to-market strategy. Our work is always estimated in advance, and no work proceeds without your written approval. We can consider a reduced up-front fee in exchange for a percentage of revenue under the appropriate circumstances.

During Stage 1 - the Development and Pre-Launch phase, we develop the content (email sequences, website content, launch blog content, videos, etc.) that will be rolled out from a marketing communications standpoint during the pre-launch phase (typically 3 to 6 weeks) prior to launch day.

We can usually provide a fixed-price estimate on this part of the project once the scope is understood.

Then, we work with you to build a launch list of qualified prospects during the pre-launch Stage 1, create anticipation and buzz during the period leading up to launch day and Stage 2, then help drive the sales process once the product is launched.

We can also assist you with the post launch and early-demand Stage 3 as the product launch wraps up and you enter your ongoing promotion and normal operations cycle.

We can manage the entire process for you, or work with your own project manager, depending on your needs.  We typically need to interface with someone in your company who handles the internal coordination and partner coordination.

We appreciate any opportunity to discuss your launch needs further

Give us a call and let's discuss your launch needs today