Frequently Asked Questions

What can DIY product launch campaigns can do for me?

The key to launch campaign email marketing success lies in building a community of highly-qualified buyers that are interested in what your company has to say and offer, then building the bonds of trust that will earn you an above-average sales conversion rate.

Rather than place the selling pressure up front in the launch sequence, it is more effective to invest some time educating prospects and building increased interest and desire for the product you are about to offer them at some point later.

Once interest and desire is created within the prospect's mind, the bonding process begins, where you begin to anchor strong positive associations (e.g. preferences for your company and product) into the minds of the prospects.

Once you have successfully created these bonds and associations, you then focus on increasing trust and developing an online relationship with the prospects - - using email-based two-way communications, product validations and social proof. (This process is not so different from what most successful sales people do every day in their traditional sales world.)

Done correctly, your email launch campaign sequence opens prospects' minds to your marketing messages, enabling you to gain the influence needed to make sales.

How do DIY launch campaigns work?

Implementing the DIY B2B Product Launch Email Campaign is a straightforward process. Use the step-by-step instructions, advice, and actual content provided and streamline your construction of a professional email launch campaign:

• Step 1 - After purchasing, download the product - Word™ and PDF™ files.
• Step 2 - Read through the PDF™ version to get familiarized with the information inside.
• Step 3 - Use the editable Word™ version and customize its email content with your company's specific product information and offers related to your launch.
• Step 4 - Copy the customized email campaign content into your company's approved HTML-based email design, or set up the content into text-based emails.
• Step 5 - Load the completed emails in sequence into your company's email autoresponder software per your targeted campaign timeframe.

Benefits of using DIY product launch campaigns?

Launch sequences are a proven way to prepare the marketplace for your new product release, educating the market on what's coming, while building awareness, interest and desire for the new product. Launch campaign email sequences provide a way to carefully orchestrate the pre-launch conditioning process, build your launch sub-list and create a focused community of interested prospects.

DIY Launch campaign provide a proven launch sequence, along with a step-by-step process for executing the launch process itself, including instructions on what kind of email content needs to be sent each step along the way.

Using our off-the-shelf launch campaigns and process will:

Save time

The launch campaign sequence, its structure, content and timing are "pre-fabbed" and ready to customize - save hours of work

Save money

Significantly less expensive and time consuming than consultants, training or courseware

Save effort

It's easy to get started; begin executing right away with:

• Task-specific instructions and best-practices for what to do, when to do it and what to say
• Complete descriptions of the pre-launch, launch and post-launch phases in the sequence
• Content outlines for each email in the sequence, ready to customize

What do I get with the product launch campaign package?

• 35-Day, B2B Email Campaign Sequence (22 emails, their purpose and timing)
• 30-Day, B2C Email Campaign Sequence (22 emails, their purpose and timing)
• Individual email content outlines (for each email/ready to customize)
• Campaign Strategy & Objectives, Campaign Process, Supporting campaign collateral
• Landing Page content descriptions
• Concise strategy and task-specific instructions to execute your B2B product launch email campaign
• Downloadable 25-Page Editable Microsoft Word™ file (v.97-2003 compatible)
• Downloadable 25-Page Adobe™ PDF file
• View Table of Contents

What is the launch leverage report?

13-Page report

This downloadable report (in PDF form) provides insights into how and why online product launches work, along with an overview of the phases involved: pre-launch, launch and post-launch. Every online launch plan today can benefit by incorporating and leveraging these email, community and market conditioning strategies.

The report also covers how focused communities of users are built around the launch event during pre-launch, and leveraged in various ways to validate the product, its marketing messaging, and also to uncover and overcome sales objections prior to the product's launch and general availability.

Download our Free Launch Leverage Report

What is the Marketing ROI Calculator?

ROI Calculator

A tool to calculate traffic volume, opt-in and conversion rates necessary to achieve your launch objectives.

Using this spreadsheet, you can quickly enter your launch goals, in terms of revenue, and the spreadsheet calculates how much traffic, list sizes and conversion rates involved in making your launch a big success.

Download our Free Online Business Gameplan Calculator 

What is the online marketing mini-course?

5-Part Video Mini-Course

Field proven, professional-grade strategies, based on real-world experience, for growing your online business. You can apply these techniques in both launches and your day-to-day online marketing.

Download our Free 5-Part Online Sales Process Minicourse

(Downloadable videos, each approximately 5 minutes in length.)