Rise above the competition. Sell more, work less...

"Discover How To Launch Your Website and Product With Maximum Buzz, Impact and Profits. Product Launch Software Puts You on the Fast-track to Success!"

Now it's possible for a small-to-medium business to increase sales and maximize profits when launching products and websites - faster and easier than ever before possible using product launch software that puts you in the driver's seat.

  • Automate launch planning, organization and content creation
  • Incorporate the latest social media tactics, including blogging, Facebook, Twitter and LinkedIn into launches
  • Save $1,000's of unnecessary launch training and consulting expenses

Rick Braddy
From: Rick Braddy, CEO, WinningWare.com
November, 2011
Houston, Texas, USA


Launching products has been taking place as long as there have been products to introduce to the market. Even in the challenging economic times we see today, products must be launched – it’s not an “optional” job to be done for companies and marketers.

A great launch means the difference between success and failure – profits vs. losses – promotion vs. stagnation in your career and business.

Obviously, everyone wants their launch to be a huge success and to make as many sales as possible, while keeping costs low and profit margins high. So what gets in the way of achieving this?

Launching RIGHT is tougher than ever

Historically, marketers and entrepreneurs have typically lacked the resources they needed when launching products, so doing launches right has always been a challenge.  Given the tighter budgets and fewer resources available, launching products is tougher than ever to do right today.

Add to those challenges the advent of relatively new, online aspects of launch marketing such as social networking, online lead-capture and nurturing, blogging, video and other online promotion techniques – some of these less familiar task areas may cause you to feel unsure about your launch strategy.

Launching a product on your own can be overwhelming

Top off those challenges with the requirement to launch products into markets that are tougher and more competitive than ever, with even fewer resources than before, and you have a seemingly insurmountable, unmanageable set of issues at hand.

Well, it often is – especially for entrepreneurs, small businesses and product marketers (even in larger companies, where resources are spread way too thin).  As an entrepreneur, we don’t have many of the luxuries afforded larger companies – like marketing budgets of hundreds of thousands (or more) to allocate to a launch, a marketing department, the ability to hire contract specialists and PR firms, etc.

Instead, small businesses must make do with whatever tools and inspiration are available, along with a healthy dose of perspiration, hard work and long hours to get things done.  There’s nothing wrong with this, of course. Except that it demands numerous trade-offs be made that impact launch results.

The problem: stop launching the “hard way.” But how?

If you’ve been involved in product launches that go well, generate lots of early adoption and revenue, and that lead to successful ongoing product growth after the launch, you probably realize just how much work goes into these kinds of tasks:

  • Launch planning, scheduling, funding and resourcing
  • Preparation of launch materials of all kinds
  • Education – both internally and externally
  • Field-readiness and training
  • Market validation of the product, pricing, positioning (basically, the 5 P’s of Marketing)
  • Briefings of analysts, press, strategic partners and customers
  • Marketing collateral development
  • Developing productive pre-launch campaigns that create awareness and build buzz and excitement about what’s coming
  • Recruiting and ramping up of channel partners, affiliates, website sales processes and sales teams
  • Actually getting the product ready for delivery to the market with proper support

It’s no wonder so many companies fall short with their product launches.  It’s a significant amount of work and can be very time-consuming. Most small businesses don’t have the funding, manpower or even the skills to pull off a major launch.

The answer: launch automation

After doing launches the “hard way” like everyone else for many years, I finally decided enough is enough – and set out to automate much of the launch process – to make launches more manageable, predictable – and successful.

And of course, to generate increased sales and profits without as many long hours.

I simply grew weary of doing launches the hard way – the manual way. To be sure, it’s taken a lot of effort and time to develop a solution to this problem, as well.

As a small business owner, marketing manager, or product manager, you need and deserve to be able to do your job well, support your product teams with respectable launches and to be more productive.

I mean, everyone else has software productivity tools, right? Why not you, the person responsible for the launch?

In a nutshell, it became clear a few years back that this lack of professional-grade launch tools represented an opportunity to step up and help out by automating crucial, time consuming launch tasks that are part of the launch process – and by providing step-by-step instructions for launch-related best practices, so those involved with managing and executing a launch could easily get started and take control.

Save thousands of dollars of unnecessary expense

You can easily spend $3,000 or more on unnecessary launch training courses or consulting services. And in the end, you will still be responsible for making the key decisions about your launch, managing most, if not all, aspects of the launch in order to ensure it gets done right.

Now you can save all that unnecessary expense and apply those precious dollars directly to your own launch activities that require funding instead - graphics design, website development, e-commerce systems, product packaging, etc.

My sum total of experiences took me on a journey to create this solution

My experience as a corporate marketing executive

After managing multi-million-dollar, global product launches as vice-president of product marketing for Citrix Systems, and then later handling my own launches as an Internet entrepreneur, I gained firsthand knowledge that taught me what works and what doesn’t. And just how rewarding doing launches right can be.

My experience as an online marketer

As a small business owner and a “roll-up-your-sleeves doer,” I gained an appreciation for what was actually involved and needed. Being a “software guy,” I quickly recognized what was needed – a software tool that automates and simplifies product launch planning, scheduling and content creation.

My experience as a launch consultant

My ideas were further validated by consulting with various customers on their launch projects, which also had to be done “the old-fashioned way.”  By working with several launch customers throughout this software’s development, it also became clear that customized, step-by-step instructions that make launch organization and execution as easy as following a recipe were also sorely needed.

So that’s what we’ve created - product launch software called WinningWare QuickLaunch™

It’s a product launch software solution that’s simple enough for a first-time entrepreneur, yet powerful enough for an advanced marketer and affordable for everyone.

WinningWare QuickLaunch organizes a launch into "launch projects", which are used to manage each launch. Then it creates a custom launch plan that's tailored to each specific launch. It also automatically generates launch content, reducing the time and effort required to prepare for the launch. Finally, it provides a set of detailed, step-by-step instructions for exactly what to do to execute the launch.

Try it for free

Launch solution comparison

The following chart compares the options now available for learning launch best practices and executing launch campaigns.

Click for large chart

Better than launch checklists

Launch checklists provide a list of reminders about what needs to be done during a launch, but do not help at all with what's needed most - a proven set of step-by-step instructions that are known to produce top-notch sales results and market awareness.

Much easier than dealing with a pile of launch templates

Launch templates are document outlines that must be manually filled out to create a launch plan. WinningWare QuickLaunch contains a complete set of launch templates - the difference is, the software populates the templates for you and "generates" launch plans and draft content that's ready for final review and completion, so you can get going quickly with minimal effort.

Picks up where launch training leaves off

Launch training is great for helping marketers understand what lauches are, why launches are important, how and why they work so well to produce excellent results, along with learning about key concepts, strategies and techniques; however, of course, with the Internet, most of that information is now available for free - so why pay for launch training?

Moreover, WinningWare QuickLaunch picks up where launch training leaves off... organizing your launch and marketing messaging, creating a launch schedule and accompanying content. Instead of just teaching you about launches, the software automates launching for you.

So if you have launch training and experience, great! You will appreciate having your launch planned and organized more efficiently, draft content created for you, and a set of step-by-step instructions to follow, so you can concentrate on more critical aspects of your launch instead.

And if you haven't had launch training, don't worry (you don't need it). The software makes it so you don't have to become a launch "guru" or expert; instead, you can just follow the proven, step-by-step launch instructions and perform each of the launch tasks and nobody need know it's your first launch (unless you tell them!) With WinningWare QuickLaunch at your side, it's like having a launch professional right there with you, each step of the way.

Why not put your launch on the fast track with WinningWare QuickLaunch™  Launch Power Tools™? Here’s how it can help you:

Get started quickly.

Easy to use Launch Wizard™ gets you set up and going fast. If you can answer a survey, you can use the product - it's that easy.

Stay organized and in control.

Launch Guide™ leads you through all launch tasks, with detailed step-by-step instructions.
Launch Control Center™ puts your entire launch at your fingertips.

Perform launch tasks faster and easier.

Launch Content Generator™ helps you create custom launch content such as email sequences, landing pages, sales pages, press releases, and more.
Launch Plan Generator™ uses a simple "Q and A" process to generate your launch plan, including revenue and traffic goals and a launch schedule.

Know what to do, why, and when to do it.

Step-by-step instructions, plus examples of best practices for important launch items, such as: social networking incorporation, launch blog strategy, launch list development, canvassing, pre-launch and launch sequence content development, and much more!

Work from anywhere.

Log-in from any Internet-capable PC to manage or review your launch process, or to generate content.

No software hassles.

No software to install. Never have to upgrade. Your active subscription means you will always be using the latest version of the product.

Safe and secure.

Keep your information private and control access to it with our secure login environment and SSL encrypted access.

What’s inside WinningWare QuickLaunch™?

Launch Wizard™
Structure and automate your launch plan and launch content.

Define your launch project using simple step-by-step, easy-to-follow on-screen instructions. The process typically takes no more than 20 to 30 minutes for you to define your launch project, launch date, objectives, marketing messaging and offers.

Launch Plan Generator™
Generate a launch plan and schedule automatically.

Obtain the info you need regarding strategies and specific tasks areas that must be addressed to achieve your stated revenue goals and strategic objectives for your launch. Set your launch revenue goals and launch parameters. Then the software generates a custom launch plan, including traffic levels, launch list size and other execution objectives that enable you to execute properly to actually reach your sales targets.

Launch Content Generator™
Create custom launch content and marketing collaterals.

Automatically generate landing page, sales page, launch press release and other useful marketing collateral based on your responses entered into the Launch Wizard, saving you hard work and precious time.  Includes examples and instructions, too.

Launch Guide™
Reference and execute detailed, step-by-step launch execution instructions

Know what to do, when, and why in critical launch task areas from planning to post launch, including pre-launch and launch email sequences, social media incorporation, blogging strategies and much more.

Launch Control Center™
Stay organized and in control with your launch info at your fingertips.

Select an icon from the dashboard to immediately access important information and elements of your launch, such as plans, schedules, landing page, sales page, email sequences, social media and more. Easily access project information and editing tools; access tools and detailed, step-by-step instructions and tips for best practices.

The word on WinningWare QuickLaunch™ is getting out…and it’s good.

Here's what customers are saying:

"Just a quick note to say a BIG “thanks” for what you have created with your WinningWare QuickLaunch program. It is a beautiful product that helps me keep from sending my web guy into the Forbes 100 in earnings!

As a "recovering" CEO, I have been very impressed with your product and business-like approach to a topic that has been dominated by folks that don’t typically approach this subject in such a professional manner. What a breath of fresh air!

The product is exceptional, your business practices solid, and your methodologies powerful. Quite a good combination. Well done, my new partner!

A. Drayton Boylston
Founder- Rescue Institute, LLC

"After reviewing the QuickLaunch product in its entirety, I must say it is nothing less than a masterpiece. Rick and his team have truly distilled the steps required to build a successful B2C or B2B launch. For those who are serious about ensuring the success of their launch, QuickLaunch is the real deal - that will take you through the work step-by-step - and result in building an enthusiastic, even fanatical customer base."
Calvin Froedge

“QuickLaunch is like having a launch command center where you point, click and execute. I love how QuickLaunch keeps me organized because keeping track of all those details is very difficult for me. I felt relief immediately because all the structure and hard thinking was done for me. I could concentrate on my services and what I know, not attempt to train myself on product launch minutia.”
Scott Lambert
Creative Real Estate Services
Calgary, AB. Canada


Scott Lambert had been through multiple launch training courses, yet found himself struggling to organize and execute everything involved in launching his new business model and business right. Then he ran across my blog and found what he calls "the missing link" in doing launches.  Read the full story...

Listen to the full-length, unedited interview with Scott Lambert here (MP3).

Press to listen
Press to Listen
(Unedited Full-length Interview, 19:15 mins)


Try it for free

Why the WinningWare QuickLaunch™ process works

Referencing online launch processes and best-practices that have generated millions of dollars for businesses both large and small, WinningWare QuickLaunch™ is a compilation and synthesis of field-proven techniques, based on years of experience, training and best practices from both corporate and online business settings.

You launch your product or website by first developing an interested community of prospects, then maximizing its participation in the launch itself. You then use the WinningWare QuickLaunch Launch Power Tools™ and step-by-step instructions to build campaigns to generate market interest and then "condition" and nurture the community, using the latest permission-based marketing and social networking techniques.

Instead of "driving" prospects to take action, you "invite" them to participate and become part of the launch. Energy shifts from "getting the word out" to "building a relationship" with an early adopter community. As shown below, the WinningWare Quick Launch™ sales process is designed to not only get the word out about your launch, but to build a healthy sales pipeline and close as many sales as possible during the launch.

Launch sequences utilize emails, blogs and other social media to educate and prepare your early adopter community to buy your product.

Canvassing programs attract traffic to your launch landing page, where visitors can register to receive more information. Various combinations of online media and content build an interested community around your hot topic, event, product, or website.

A combination of inbound marketing activity and high-quality content is used to attract, nurture and convert interested prospects. Using WinningWare QuickLaunch™, you can construct and manage a professional-grade product launch - faster and easier - and for a very affordable price.

If I were you, I would probably have a number of questions right about now…so let me try to answer them…

Why is the software offered as a subscription, not a downloaded product?

WinningWare QuickLaunch is offered as a software-as-a-service (SaaS) subscription. This means WinningWare.com hosts the software application, and you, the subscriber, are able to access the product and your launch information remotely from anywhere, anytime via the Internet. There are several advantages to this:

There is no software to install. You can start using the entire launch system immediately. And you never have to upgrade - your active subscription guarantees you will always be using the latest version of the product and have access to feature enhancements, additions and improvements added over time.

It’s a completely Web-based software application, so all you need is a Web browser for secure access from any type of PC or computing device you want to use.

And, since there is no software for you to install or manage, there are no product support fees for you to pay.

Your total cost of ownership is lower – there are no software upgrade or update fees, since everything is included in your annual subscription.

You get immediate access to the ENTIRE WinningWare QuickLaunch system

Launch Wizard™

This is where you structure and enter your specific information which later populates your launch plan and launch collaterals (your launch plan, schedule, landing page, sales page, press release, etc.). You define your launch project using simple step-by-step, easy-to-follow on-screen instructions, covering such areas of your launch as:

  • Financial goals -  Revenue, average selling price, list size, etc.
  • Objectives – Optimize for 16 different circumstances, such as new product or existing; new market or existing; maximum profit or market share; list relationship strength
  • Product – Choose from six (6) different types, such as packaged product; website; membership site; professional service, etc.
  • Audience & Messaging – Select B2B or B2C audience; 6 go-to-market strategies; develop your product content items, such as claims, primary benefit, secondary benefits, unique selling proposition (USP), features and headlines
  • Offers – Develop content for “Special,” “Limited,” and “Bonus” offers as appropriate to your specific launch circumstances

Launch Plan Generator™

Use this to generate a launch plan and schedule automatically. Obtain the info you need regarding strategies and specific tasks areas that must be addressed to achieve your stated goals and objectives for your launch.

Your launch plan is then organized into a "Launch Guide” -  a step-by-step set of instructions, based on the information you entered in the Launch Wizard, and that will take you from start to finish through the entire launch process.

Launch Guide™

Reference and follow detailed, step-by-step launch execution instructions, based on your specific circumstances and objectives. Know what to do, when, and why in critical launch task areas from launch planning to post launch.

You use the step-by-step Launch Guide to execute each stage of the launch: “Planning and Preparation, ” “Pre-Launch” and “Launch” (including Post-Launch).

You can select the specific launch steps that best meet your needs, budget and timing, or follow them all from start to finish for a professional-grade launch that’s robust enough for a major corporation to use.


Launch Content Generator™

Create custom launch content and marketing collaterals.

Automatically generate landing page, sales page, launch press release and other useful marketing collateral based on your responses entered into the Launch Wizard.

  • 6 Steps that generate your “Big Idea” and USP
  • 7 Steps to generate your launch content plan
  • 31 Emails in your choice of  B2B (16 emails to choose from) or B2C (15 emails to choose from); plus, launch email campaign sequences, including a description of each individual email's purpose, the information you should communicate in each email, plus the position and timing of each email within the launch sequence


  • More than a dozen pre-constructed Landing Page templates; each populated with your specific messaging created in the Launch Wizard section of the product

  • Downloadable landing page HTML code plus graphics and launch countdown timer in zip file package, ready for website deployment

  • 4-Step Launch Blogging Strategy with 10 recommended essential elements to place on your blog; how to choose a blog hosting strategy; 9 Recommended WordPress™ plug-ins
  • 10-Step launch blog content implementation sequence; what to do in what order
  • Custom generated long-form Sales Page template containing your specific information (the information you have previously entered using the Launch Wizard to define your launch project)
  • 12-Step checklist and best practices to implement your optional Launch Micro Site
  • Draft Press Releases containing your product messaging entered in the Launch Wizard
Launch Control Center™

Select an icon from the dashboard to immediately access important information and elements of your launch, such as plans, schedules, landing page, sales page, email sequences, social media and more.

Easily access project information, edit it, access tools and detailed, step-by-step instructions, plus tips for best practices. Add projects, delete projects, copy projects.

Support for up to four concurrent, active launch projects

You can define and manage up to four (4) active launches at any point in time, as well as keep a record of your past launches, so you can easily copy and paste content for a new launch instead of starting over each time.

Also included in WinningWare QuickLaunch™

Detailed launch and marketing tactics you can use to execute a professional-quality launch:

  • How to incorporate social media, networking and bookmarking into your launch
  • How to implement a Facebook™ fan page (steps); 10 ideas to create buzz
  • Review and references for Facebook advertising
  • 21-Step Twitter™ Launch Formula
  • 13-Step how-to incorporate LinkedIn™ into your launch
  • 6-Steps how-to apply blog and forum canvassing to build your list
  • YouTube™ best practices
  • Social bookmarking, lists of sites and best practices
  • 14 items to include in your site’s Press Center
  • Step-by-step how-to construct a launch Press Release

Try it for free

What is WinningWare QuickLaunch™ worth to you?

You will boost the sales results and market penetration from your product launch campaigns, by utilizing the WinningWare QuickLaunch™ Launch Power Tools™ and incorporating its best practices and techniques.

Increase launch sales and profits.

A properly structured launch creates increased buzz, anticipation and desire for what you have to say and what you sell. This translates to increased sales - a LOT more sales.

With WinningWare QuickLaunch™, you can shave many thousands to even tens of thousands of dollars off of the costs to plan and execute a quality launch.

The Result: Higher Sales - Lower Costs = Increased Profits

So you get to keep more money for yourself and your company by spending less and selling more.

Gain a competitive edge.

With WinningWare QuickLaunch™ as your personal launch software productivity tool, you can gain a distinct advantage over your competitors. Launch faster, launch right, and gain a leg up on your competition by building a community of buyers and sales momentum.

Increase launch control and effectiveness

Being in control of your launch puts you in the driver seat, increasing your effectiveness and enabling you to gain the leverage you need from your team, partners and influencers in the market. When you're struggling to gain or maintain control, you're losing ground. With WinningWare QuickLaunch™, you'll be more organized, know exactly where you are at all times in the launch process and be in a position to successfully lead your launch to success.

Time is money.
Take advantage our time spent researching, experimenting and proving what works - so that you don't continue to be frustrated and overwhelmed by launch tasks. Use the Launch Power Tools™ to guide your efforts and significantly reduce your time on launch tasks. What's getting weeks of your time back worth to you during launch "crunch time"?

Easy to get started.

You can literally get started right away in our secure Web browser based environment. No software to install. And the Launch Guide™ takes you step-by-step through the entire process. You need to focus on your launch, your go-to-market partners and product. Now you can. What's that worth to you?

Leverage years of relevant marketing executive and software development experience.

Built into the product’s four man-year development curve is more than 50 years of combined marketing experience brought to you by its founders. The software is developed and maintained entirely in-house.

I (Rick Braddy, CEO) am a former CTO of Citrix System’s Virtualization Systems Group. I was responsible for technology and business strategy, product architecture, and intellectual property for Citrix's application delivery software for Windows applications, and virtual Windows desktops – a business we grew from $425 million a year to over $1 billion during my 6-year tenure.

Prior to becoming CTO, I served in VP product management and VP product marketing roles for Citrix, where I was responsible for numerous global, multi-milliondollar product launches. So you will find that WinningWare QuickLaunch embodies much of my experience with big, successful corporate launches, as well.

I have been an online developer and entrepreneur since 1997, and own several online businesses today, so I understand firsthand exactly what's involved in launching products of all kinds properly.

And that knowledge and experience is now encoded into software and available to you through WinningWare QuickLaunch.

What does WinningWare QuickLaunch™ cost?

WinningWare QuickLaunch Licensing

  • Monthly Subscription: $49.95 per month (cancel anytime)
  • Annual Subscription: $299 per year (Save 50%)
  • Support - Includes 24 x 7 online support and software updates & upgrades
  • Guaranteed - 30-day money-back satisfaction guarantee
  • Cancel anytime - Your subscription will remain active until you cancel it
  • (prices shown in U.S. dollars)

Here's everything you get with WinningWare QuickLaunch™

WinningWare QuickLaunch
  • Complete product launch software solution, 100% browser-based
  • Launch Wizard™
  • Launch Plan Generator™
  • Launch Guide™
  • Launch Content Generator™
  • Launch Control Center™
  • Support for up to four concurrent launch projects

You also get INSTANT ACCESS to:

  • How to incorporate social media, networking and bookmarking into your launch
  • How to implement a Facebook™ fan page (steps); 10 ideas to create buzz
  • Review and references for Facebook advertising
  • 21-Step Twitter™ Launch Formula
  • 13-Step how-to incorporate LinkedIn™ into your launch
  • 6-Steps how-to apply blog and forum canvassing to build your list
  • YouTube™ best practices
  • Social bookmarking, lists of sites and best practices
  • 14 items to include in your site’s Press Center
  • Step-by-step how-to construct a launch Press Release
  • 100% browser-based (nothing to download or install on your PC)
  • Compatible with Windows and Mac PC's


Five good reasons to choose WinningWare QuickLaunch™ now

   1) Proven – Based on industry best practices and successful launch processes
   2) Unique - No other launch automation software like it
   3) Guaranteed – 30-day money-back satisfaction guarantee
   4) Immediate – Instant access to plan, organize and execute your launch immediately
   5) Affordable - Save thousands of dollars on launch training (use that money for your launch instead)



30 Day Money Back Guarantee

WinningWare QuickLaunch includes an unconditional, money-back satisfaction guarantee.
30 day money back guarantee

Our No-Risk Money Back Guarantee

We are so confident that you will love WinningWare QuickLaunch that we are happy to provide you with a risk-free satisfaction guarantee for 30 days from date of purchase.  If you purchase WinningWare QuickLaunch and it doesn't meet your needs, you can get a no hassle refund.

Simply open a Support Ticket on WinningWare.com and include a copy of your purchase receipt within 30 days of purchase.  We will then see to it that you get a prompt and courteous refund of the full purchase price.


Here's how to get started

Thank you for your interest in WinningWare QuickLaunch™.
I personally wish you the best of results and success with your launch and your business.

To your success,
Rick Braddy
CEO, WinningWare.com

WinningWare QuickLaunch™ online software will help you plan, generate content,
and execute professional-grade product launches with a fraction of the usual time
and effort required.


9211 West Rd., Suite 143-162
Houston, TX 77064
Office: 713-896-9808

Contact Us

Legal Information:

Terms of Service and License Agreement | Earnings Disclaimer | Privacy Notice

WinningWare, WinningWare QuickLaunch, Launch Guide, Launch Control Center, Launch Wizard, Launch Content Generator,
Launch Plan Generator and Launch Power Tools are trademarks of ConXentric, Inc.