Grow Your Business Using Powerful Stories

"Achieve Greater Response Rates And Conversions For Your Email Marketing Campaigns Using The Power of Storytelling"

What if your email marketing could reach more of your audience and motivate them to buy?

Discover how to apply proven storytelling and NLP techniques to:

• Increase opens, click-through rates, opt-ins and conversions
• Break through market noise and grab prospects' attention
• Repurpose case studies and testimonials into powerful marketing campaigns
• Increase responsiveness of target audiences - quickly and economically
• And increase quality leads that drive improved sales results

Please read on to learn the specific techniques you can begin using right away to achieve greater response rates for your email marketing campaigns.

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From:	Rick Braddy Houston, Texas Tuesday, 4:15 p.m.
Subject:	Using the power of story to increase your email marketing effectiveness

Dear Friend,

Let me set the stage for you...

There I was, sitting in my home office, staring at the computer screen. What I was looking at troubled me.

The sales from one of my new products, which I had launched just a few months earlier, appeared to be flattening out. Little did I know, we were in the early stages of the challenging economic times that we find ourselves in today.

At the time, I realized I needed to do something more to increase sales, but what? Instead of getting frustrated, anxious or worried, I decided to step back and reflect carefully on next steps...

Like most people, the first thing I did was to fall back on my prior training and experience. In my case, 10 years as an Internet marketer and six years as Chief Technology Officer (CTO) and VP Product Marketing for CITRIX Systems, a billion dollar software company.

Back in 2001-2002, during one of the most difficult times in the technology sector, I lived through and learned some things about how to grow a business during difficult times-with budgets being slashed, workforces being cut, and "customers-with-money" becoming harder to find.

Perhaps the most important thing I learned is that during tough times, you have to stay nimble and be willing to adapt, by finding options to conserve budget dollars while accomplishing objectives in new, even innovative ways.

So I said to myself, "I have a lot of existing resources, list databases, partners and valuable content available to me - what can I do to leverage these assets more fully to improve sales?"

Having spent years observing Internet marketing experts, buying and learning from dozens of their courses, I decided it was time to get back to the basics. I was intrigued by the business leverage they were realizing from email marketing to their existing customer and prospect lists (and the lists of their partners).

This seemed like a great way to drive sales, while keeping costs down.

For example, three separate campaigns that incorporated the techniques we're going to share with you generated $23.8 million combined in their first 24 hours. One aspect of these campaigns that piqued my interest was the effective use of storytelling techniques on product landing pages, sales pages and in videos on the website.

These great results from what I'll term "story-based email campaigns" spurred me on to further study. I wanted to understand why certain narrative techniques were working so well and how to get beyond theory to actually achieve consistent, positive results.

So, I decided to conduct research and testing to further develop my own thoughts, principles and campaigns I could use in marketing my businesses using these powerful techniques.

A few weeks later, I consulted with my friend and former colleague, Jeff Sulma, a 30-year marketing veteran, and award-winning video producer, copywriter and the author of two screenplays. Jeff has been a partner in a marketing-communications firm for the past 18 years and held marketing executive positions for several technology firms.

Jeff was immediately intrigued with my research efforts and decided to get involved, given his interest and experience with narrative structure and writing.

Over the next several months, we worked together on developing a concrete set of strategies and tactics that we eventually decided to validate using my businesses initially. We didn't realize it at the time, but we were actually in the process of creating the foundation of what we would later refer to as "The Precision Marketing System™."

I remember one story-based email marketing campaign in particular we ran was designed to gain the involvement of our audience and get them to engage in a conversation with us, and each other, on our blog. Utilizing these techniques, we were able to generate scores of comments on several blog entries almost overnight.

The blog interaction experiment was important, because it proved that our approach not only grabbed the audience's attention, but that the combined storytelling and NLP techniques actually had the desired effect of triggering an emotional response and gaining "audience involvement" - an important step in triggering the kind of action that would lead to sales.

The blog interaction also created "social proof", an extremely powerful way to quickly build confidence with an audience - especially in this era where social networking is a critical success factor. Finally, it also proved that the these techniques are extremely effective and powerful when applied to both email and social network marketing.

A few weeks later, we ran another campaign-this one designed to drive sales from this same audience. This one campaign resulted in tripling our new sales during a 30-day period, and went on to double overall sales for the entire quarter-from a single story-based email marketing campaign that we ran one time and then was placed into our email auto-responder and on the website (it's still producing today).

Needless to say, we were a bit stunned, and elated, by these results. And we quickly realized we were onto something big that could help other email and direct response marketers. It's a tremendous relief knowing you're in control and on top of your marketing results, and have plenty of options available for driving the response rates needed to achieve your sales goals.

Then one day, while sitting on the porch at my lake house during a fishing trip, Jeff and I realized that the program we developed, or "system" as we are now calling it, was actually reaching a portion of the market that had previously been tuning out our prior emails and traditional marketing for many months. These folks were suddenly paying attention to our emails, opening them, reading them, clicking through to the story-based marketing material we'd developed and then buying.

We had invented a repeatable process that was of benefit not only to us, but to other email and direct response marketers as well, which energized us to find a way to effectively share these techniques with others.

So we created a step-by-step process for creating these story-based marketing campaigns. And that's how The Precision Marketing System was born.

WHY DOES STORY-BASED MARKETING WORK?

In today's noisy, repetitive, broadcast marketing environment, people become fatigued by the constant bombardment of ads and sales-related messages. As a result, they tune out much of it.

As shown below, one-half to two-thirds of the marketplace could be in this "tuned out" state at any given time. This explains why simply turning up the "marketing volume" typically provides diminishing returns; i.e., "yelling" louder and becoming more assertive only serves to cause people to tune out even further, increasing their "sales resistance".

The Precision Marketing System and its unique story-based approach avoids triggering people's resistance to and self-defense mechanisms associated with more traditional email marketing, advertising and selling.

In fact, it's designed to leverage people's natural interests and gain their attention and involvement. As shown below, it enables you to reach that portion of the market that is tuning you out today.

We clearly aren't the only ones who have figured out how powerful storytelling can be when properly applied. For example, here's an excerpt from Amazon.com on Seth Godin's book "All Marketers Are Liars", an interesting and entertaining book by one of today's foremost thought leaders and authors in advanced marketing:

Repackaging your product's claims, benefits and key features into compelling, true stories is one of the keys to breaking through the clutter and noise and gaining your audience's attention - getting them to actually listen to what you have to say for a change.

Once you gain your audience's attention and your message gets through using effective storytelling, we then explain and show you how to apply certain NLP techniques to stimulate interest and build desire for your product. The combination of storytelling and these NLP techniques enables your prospect to "bond" with you and your product.

This bonding process helps people overcome the number one reason they typically haven't been buying from you - lack of trust and disbelief. Anytime we realize someone is trying to sell us something, our defense systems kick in and sales resistance increases.

By taking a different approach, we first get prospects to, in effect, "buy you" - along with your authenticity, honesty and trustworthiness as someone they'll consider doing business with - then they'll buy your product (if they want it or need it and can justify the cost).

We're not the only one using these techniques, either. NLP techniques have become increasingly popular for use by telesales and sales teams in recent years, and with good reason - it works!

Properly executed, this combination of techniques result in your audience wanting to buy your product - rather than feeling like they're "being sold".

We call it the The Precision Marketing System, because stories are used to target groups of customers who share common interests in a particular story.

Inside The Precision Marketing System you will discover exactly how to create powerful story-based campaigns that enable your prospects to better comprehend, understand and internalize your messaging, and then stimulate them to act now, instead of delaying or deferring their decisions.

By taking this fresh approach, you will be able to access that part of the marketplace that was previously tuning you out-increasing your email opens, click through rates, opt-ins and conversions-resulting in increased market penetration and significantly improved sales.

WHAT KIND OF RESULTS CAN BE ACHIEVED?

Precision marketing enables you to tap into and realize the value of your customer lists, prospect lists and subscriber lists, as well as lists of your resellers and partners. These lists provide you with additional reach and business leverage.

Because you and your partners have developed relationships with this universe of prospects, your message will get heard-and acted upon-particularly when you use precision marketing approach.

In addition to email marketing, these techniques can also be incorporated directly into certain ads, websites, direct mail and other promotional activities.

Results from The Precision Marketing System are based, in large part, on the size and reach of your list assets, website traffic and other direct response resources.

As shown below, your company has access to numerous lists of customers, prospects and subscribers. Your partners and resellers likely also have lists of additional prospects that can greatly supplement your own direct reach, providing you with even greater market coverage than you could achieve on your own.

You also own numerous content assets, such as case studies, testimonials, knowledge of all kinds and various tools at your disposal. We'll show you how these content assets can be leveraged more fully in your marketing.

Using precision marketing techniques, you'll will learn how to tap into and realize the maximum value from all of these assets and make effective use of them in your existing marketing programs.

Of course, there's no way for us to know exactly what kind of results you will achieve, as every business and market is somewhat different.

Based on results we have observed, adding The Precision Marketing System to your next campaign should increase your results significantly. We know this because we've observed these kinds of results ourselves and others are achieving similar results.

HOW CAN YOU ADD PRECISION MARKETING STORIES TO YOUR MARKETING MIX?

You can learn how to use StoryMarketing in just a couple of hours watching an overview and how-to instructional video...then begin right away applying it to your marketing-typically start-to-finish within two weeks or less.

The following diagram shows the three main steps for incorporating precision marketing stories in your marketing mix:

Leveraging precision marketing in three simple steps:

STEP 1 - In this first step, your existing staff watches the precision marketing training video to learn about how and why precision marketing works in detail, and the powerful techniques and methodology for applying it. Both B2C and B2B examples are provided, along with an overview of the how-to "playbook", and step-by-step instructions.

STEP 2 - Using the step-by-step instructions and playbook, you inventory your list and content assets, evaluating which lists you'll target, and then develop the precision marketing source content that will be used throughout advertising and promotion campaigns.

STEP 3 - Using the precision marketing source content you developed in step 2, initiate email campaigns to your customer and prospect subscriber lists. Then place the content on your website pages, and add to your next newsletter and email auto-responders.

Watch a brief demonstration video of the product and its contents here

You can also create direct mail campaigns using precision marketing content, as well as working it into your advertising programs (pay-per-click, banner ads, print ads, radio ads, TV ads, etc.), landing pages, blogs and even videos.

You will be able to add The Precision Marketing System into your marketing mix right away and start seeing results from applying the system in your business within a matter of two weeks or less to:

• Increase opens, click-through rates, opt-ins and conversions
• Break through market noise and grab prospects' attention
• Repurpose case studies and testimonials into powerful marketing campaigns
• Increase responsiveness of target audiences - quickly and economically
• And increase quality leads that drive improved sales results

WHAT IS THE PRECISION MARKETING SYSTEM™?

Precision Marketing is the use of precise, effective strategies and tactics that go deeper into markets, leveraging the following:

• Communications segmentation that increases relevance and focus
• Story-based narratives as an effective communications vehicle
• Neuro-Linguistic Programming (NLP) techniques that stimulate and reinforce decision-making
• Trust and relationship development that increases conversion rates

Precision Marketing moves beyond basic email marketing concepts, like capturing lead information via opt-in forms on landing pages and running email auto-responder follow-up sequences.

As shown in the following diagram, Precision Marketing operates within the framework of "permission marketing", a concept originally articulated by Seth Godin, author and keynote speaker on a broad range of advanced marketing topics.

We took everything we learned about these advanced email marketing techniques and packaged them up into a self-study course, along with implementation tools that you can now use to increase email opens, click-through rates, opt-ins and conversions in your business.

We called the product "The Precision Marketing System", since it's a complete system for applying precision marketing stories and related techniques to break through the noise and clutter and target specific groups of buyers directly.

We wanted ensure that after learning the concepts, strategies and techniques, you would be able to quickly put them into practice and get real results.

As a result, inside the product you will find these creative techniques and tools for maximizing your marketing budget's effectiveness utilizing innovative methods that you can add to your existing marketing mix right away.

Specifically, The Precision Marketing System product includes:

• Video-based training covering how and why the precision marketing methodology works, instructions for creating precision marketing content, and strategies for incorporating into your email campaigns, direct mail promotions, blogs, websites, landing pages, videos and other advertising
• Step-by-step playbooks that show you exactly how to apply these techniques in your existing marketing mix, making use of your existing list, content and other assets
• Real-world examples, including example campaigns that you can learn from and adapt to your own specific needs quickly

With Precision Marketing, you will be able to:

• Create targeted campaigns that break through market noise and grab your prospects' attention
• Build genuine desire for your product using compelling story-based narratives that resonate inside the minds of your prospects
• Use powerful storytelling techniques that cause your prospects to actually experience what it will be like to enjoy the benefits of your product (before they even own your product)
• Use NLP techniques to place your prospects into a positive decision-making state of mind, which shortens their decision-making cycle and improves your time-to-revenue
• Conserve marketing dollars by leveraging your existing marketing assets, such as testimonials, case studies and success stories

WHY SHOULD STORIES BE A PART OF YOUR MARKETING MIX?

What's a significant increase in response rates worth to you? We are guaranteeing you will boost the results from your email marketing campaigns by incorporating The Precision Marketing System techniques - without spending more on advertising or marketing.

Gain a "secret" competitive edge. By incorporating powerful storytelling into your advertising and marketing, you'll gain a distinct advantage over your competitors. Without fully understanding the "secrets" storytelling + NLP that makes these stories work so well, your competitors won't know what's happened to them!

What is effectively cross-selling, up-selling, repeat-selling and acquiring new business from just another five percent (5%) of your market worth? $10,000? $100,000? Millions? More? Turn those missed opportunities into increased results.

Time is money. Take advantage our time spent researching, experimenting and proving what works-so that you don't continue to be frustrated by low email opens and decreasing response rates.

Easy to get started. We've made the system easy, so you can learn about it in the morning and be ready to apply it in your business that afternoon.

Take control of your email marketing response rates and drive the results that are needed and expected from your email marketing campaigns.

Leverage years of industry executive experience. The Precision Marketing System incorporates much of my knowledge and experience gained as former CTO and VP Product Marketing and Product Management for successful companies like Citrix Systems and BMC Software. Now you can tap into and take full advantage of this experience..

WHAT IS IN THE PRECISION MARKETING SYSTEM PRODUCT?

The Precision Marketing System product is a complete system with all the tools you need for breaking through the market noise, generating increased interest and desire in your products and then motivating more prospects to buy your products.

It's easy to get started immediately, since everything is available online electronically. You can access everything from your PC using your favorite web browser-and there's absolutely nothing to install.

You also have the option to download everything and use it locally, including disconnected and offline access, right on your PC. There's even the option to use the product on your Apple iPod™ and iPhone™.

THE PRECISION MARKETING SYSTEM

The product comes with everything you'll need to grab the attention of those who've been tuning your advertising and messaging out, and increase sales by boosting existing account penetration (cross-selling, up-selling, upgrades, and repeat business), as well as new customer acquisition acceleration.

You'll get everything you need to incorporate precision marketing techniques into:

• Email campaigns
• Direct mail campaigns
• Advertising campaigns
• Websites
• Blogs
• Newsletters
• Articles
• And other forms of customer and prospect communications

The Precision Marketing System includes

1. Quick Start Guide

   Hit the ground running with the quick start guide to get you campaigns going fast

   
   
2. Two hours, 10 minutes of video-based training

   Presented in a modular format you can easily digest and access anytime you want - online or offline
   
   Includes video in popular online and offline formats:

   • Flash
   • Windows Media Player
   • Apple iPod and iPhone
   
   
3. Step-by-step how-to playbook that shows you exactly how to:
   • Select the list assets you'll use in email campaigns
   • Choose campaign themes
   • Choose the best content
   • Create compelling email campaigns
   • Execute the campaigns and integrate them into your existing marketing mix
   
   
4. Campaign Creation Tools
   • Step-by-step campaign creation instructions
   • Fill-in-the-blank Word and PDF campaign templates
   • Sample campaigns
   • Real-world examples
   
   
5. Professional support

   We are just phone call or email away should you have questions or need assistance

   • Helpdesk system
   • Knowledge base
   • Phone support
   • Email support
   
   

For a detailed at the product contents, watch a brief demonstration video of the product and its content here.

YOUR SATISFACTION IS GUARANTEED

The Precision Marketing System comes with our 60-day moeny-back, no-risk guarantee that ensures your satisfaction

HERE'S EVERYTHING YOU GET

The Precision Marketing System package includes:

• 2 hours, 10 minutes of video-based training, presented in a modular format you can easily digest and access anytime you want - online or offline
  (available in Flash, Windows Media Player and Apple iPod/iPhone formats)
• Step-by-step how-to playbooks that show you exactly how to create campaigns
• Real world examples for both B2C and B2B businesses
• Professional support - we are just a phone call or email away should you run into difficulties, have questions or need assistance in applying The Precision Marketing System in your business
• 60-Day Money-back Guarantee - no-risk, 100% satisfaction guarantee
• 2 Hours Professional Consulting Services - limited-time to take advantage of this special, one-time offer ($500 value)

ORDER NOW...Achieve Greater Response Rates And Conversions For Your Email Marketing Campaigns

THANK YOU!

I sincerely hope you decide to take full advantage of this incredibly-powerful system.

You'll be glad you did. I personall guarantee your satisfaction!

With best regards

President/CEO
ConXentric, Inc.
Creators of The Precision Marketing System

P.S. Still undecided? Please watch this 2-minute video and read our FREE Precision Marketing Report

P.P.S. Still have doubts? Read what best-selling author Seth Godin has to say (he wrote the book on modern story-based marketing)