Email Campaign ROI Calculator

Targeted email campaigns work
1) ENTER YOUR CAMPAIGN DETAILS BELOW:
List Size (subscribers):   e.g., 20,000 subscribers
Email List / Costs ($): List costs, mailing costs
Email Open Rate: Percent opening email
Email Click-through Rate: Percent CTR
Landing Page Conversion Rate: Percent opt-ins
(0 if no landing page)
Website Conversion Rate: Percent who buy now
Your Average Sale Amount: $ e.g., $100 per sale
 
2) PRESS CALCULATE BUTTON:
3) CAMPAIGN CALCULATOR RESULTS SHOWN BELOW:
Campaign Revenue:   Revenue that will be generated from this campaign
Campaign Profit:   Profits from campaign, after list and other mailing costs
Campaign ROI:   Return on investment from this campaign
Units Sold:   Number of units sold during the campaign
Opt-in Subscribers:   Number of new opt-in subscribers gained from campaign
Website Visitors:   Number of website visitors who click through to site
Email Opens:   Number of emails opened
Overall Response Rate:   Overall campaign response rate (percent)
Cost per Thousand Impressions (CPM):   Cost per thousand email opens / impressions*
Earnings per Thousand Impressions (eCPM):   Earnings per thousand email opens / impressions*

* For calculating CPM and eCPM, an "impression" is an opened email a reader is exposed to directly,
  where an actual advertising impression takes place (versus total number of email messages sent or delivered).

Email Campaign Tools

Use of proven email campaign structure and content is a good way to improve the response rates and ROI of email campaigns. WinningWare offers email campaign solutions that save time and produce results: