Product Launch and Business Growth Blog » product launching http://www.winningware.com/blog Product Launch and Business Growth Strategies, Tips and Tools Sun, 02 Oct 2011 22:32:08 +0000 en hourly 1 How to Launch a Product http://www.winningware.com/blog/2010/12/how-to-launch-product/ http://www.winningware.com/blog/2010/12/how-to-launch-product/#comments Sun, 12 Dec 2010 19:25:31 +0000 Rick Braddy http://winningware.com/blog/?p=2355



Over the past several years, I have written a lot about launching products, websites and becoming successful at defining, developing and selling new products online.

It’s been distilled down into a launch white paper you can download here:   “How to Successfully Launch Your Product or Website Online”

This 22 page, step-by-step guide contains strategies and best practices to create buzz and drive sales using the power of the Web and social networking.  In it, you will learn:

  • The 4 Phases of a successful launch process
  • 10 Steps you must take before your launch
  • 5 Strategies your launch must apply
  • A Step-by-step process to launch your product or website successfully

Increase launch sales and profits

A properly structured launch creates increased buzz, anticipation and desire for what you have to say and what you sell. This translates to increased sales – a LOT more sales. It’s very important to know and apply best practices and techniques to boost sales results and market penetration with a properly executed launch. Let us share our fifty-five years of marketing and launch experience with you…

Register now and get instant access to this 22-page report that’s full of task-specific information you can apply today to successfully launch your product or website online!

Happy Launching!

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]]> http://www.winningware.com/blog/2010/12/how-to-launch-product/feed/ 1 Product Launch Automation Software with Free Trial Available http://www.winningware.com/blog/2010/03/product-launch-automation-software-with-free-trial-available/ http://www.winningware.com/blog/2010/03/product-launch-automation-software-with-free-trial-available/#comments Wed, 17 Mar 2010 21:20:19 +0000 Rick Braddy http://winningware.com/blog/?p=1190



We just opened the doors today for the WinningWare QuickLaunch™ “Early Access Program”, so the software that’s been under development for so long is finally ready to be sampled.  I am certain this software is going to enable professional marketers, small businesses and entrepreneurs to plan, organize and execute top-notch product launches that will help them immensely by reducing the amount of time and effort required, in addition to boosting sales results.

Here’s a video overview:

We’re providing full product access on a 5-day free trial basis, along with a steeply discounted (70% OFF) offer for a 1-year subscription for commercial use by early adopter customers.

The Early Access Program is one of the early steps in our launch process that’s recommended for software, membership sites and other online products, whereby you go from a few early customers using the product to around one hundred or so (limited), in order to fully validate your product’s readiness before launching it to the masses.

The official launch of WinningWare QuickLaunch is currently slated for late April or early May, depending on the feedback we receive from the early adopter community.

Here’s links to more detailed information, where you can access the free trial and more information.

After registering for the trial and reviewing the EAP version of the product, please post your comments here.

Enjoy! Rick

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]]> http://www.winningware.com/blog/2010/03/product-launch-automation-software-with-free-trial-available/feed/ 3 The New Rules of Launch http://www.winningware.com/blog/2009/12/the-new-rules-of-launch/ http://www.winningware.com/blog/2009/12/the-new-rules-of-launch/#comments Wed, 23 Dec 2009 23:23:41 +0000 Rick Braddy http://winningware.com/blog/?p=675




The New Rules of Launch

How to launch a product, company or
anything else via the Internet in 2010

FREE E-BOOK DOWNLOAD

The Internet and Web have changed the rules for how we launch anything new, including products, websites, and companies – even political campaigns – using social media like Twitter and Facebook to create purpose-built launch communities and make more sales.

The Web and the ubiquitous global communications it enables now interconnect over 1 billion people for the first time in human history. Practitioners who learned based on the old rules have been slow to change and adopt new methods, such as social media.

I hope this e-book will enable everyone who wants to leverage social media and the Web for launch of – a company, product, service, website, political campaign, or anything else –  to grasp how to leverage the immense power of the Internet and social media networking to do so.

While I certainly don’t claim to have all the answers, the path and way major launches will reach the masses is clear – through social media and online networks. I think this e-book provides some food for thought that will be helpful and worthwhile.

Download and Read the New Rules of Launch

But be prepared to alter the way you think about launches…

Download the New Rules of Launch here.

Merry Christmas 2009!!  And here’s to a Happy New Year and lots of great launches in 2010!

Rick

P.S. Please feel free to post copies of this free e-book document on your blog, website or email it to anyone you believe would benefit from it. This e-book is licensed under the Creative Commons License, as indicated below.

P.P.S. Please come back here and share your comments on the e-book whenever you can so I can improve it…

Inside the New Rules of Launch

How to launch a product, company or
anything else via the Internet

TABLE OF CONTENTS

The New Rules of Launch.  4

How to launch a product, company or anything else via the Internet  4

The old rules of launch.  5

The New Rules of Launch.  6

Why You Need to Learn the New Rules.  7

Today, savvy marketers use online networking to reach and influence buyers directly.  7

Psychology of Social Product Launches.  7

Reaching Mainstream Buyers and Markets Faster.  11

Targeted Buyer Language vs. Generic Product Language.  14

The 3C’s of Launch.  16

It’s the Network, Stupid!  17

Obama Presidency Launch Campaign.   18

The Power of Grassroots Movements in Launch Campaigns.   19

Network Influence is the Launch.   21

Nobody Cares About Your Product   24

Tuning In to What Customers Want   26

Big Idea = Big Launch.   28

New Rules of Attention.   35

The Magnetic Force of Free.   38

Buzz = Word of Mouth Storytelling Gone Wild.   41

The Launch Community.   43

Launch Partnering in Powers of 10.   44

Introducing Launch 3.0.   46

Launch 3.0 Process.   49

Canvassing – Building the Launch List and Community.  53

The Launch 3.0 Sales Process.   58

LICENSE DETAILS:

Creative Commons License
New Rules of Launch by Rick Braddy / ConXentric is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Based on a work at www.winningware.com.
Permissions beyond the scope of this license may be available at http://www.winningware.com/contact.php

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]]> http://www.winningware.com/blog/2009/12/the-new-rules-of-launch/feed/ 11 Launching a Product http://www.winningware.com/blog/2009/11/launching-a-product/ http://www.winningware.com/blog/2009/11/launching-a-product/#comments Sat, 21 Nov 2009 23:50:40 +0000 Rick Braddy http://winningware.com/blog/?p=389



launch-mirrorLaunching a product or website?

Use the free product launch process, tips, strategies and other resources on the site:

Product Launch Process – proven launch process you can use to outline your launch

Launching a Product – detailed article on the product launch process we use with our clients

Top 5 Product Launch Success Factors – a brief overview of critical success factors (and pitfalls)

Product Launch Plan – product launch plan and report

Product Launch 3.0 – The New Rules of Social Networking and Social Media in Product Launches

Product Launch Templates – DIY product launch sequences for building a community via email, blogs, etc.

Product Launch Software – new product launch automation software coming in 2010

Product Launch Solutions – packaged and do-it-yourself product launch solutions by WinningWare.com

I hope this page helps you quickly locate all the new product introduction resources available on our websites.

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