The New Rules of Launch

How to launch a product, company or
anything else via the Internet in 2010

FREE E-BOOK DOWNLOAD

The Internet and Web have changed the rules for how we launch anything new, including products, websites, and companies – even political campaigns – using social media like Twitter and Facebook to create purpose-built launch communities and make more sales.

The Web and the ubiquitous global communications it enables now interconnect over 1 billion people for the first time in human history. Practitioners who learned based on the old rules have been slow to change and adopt new methods, such as social media.

I hope this e-book will enable everyone who wants to leverage social media and the Web for launch of – a company, product, service, website, political campaign, or anything else –  to grasp how to leverage the immense power of the Internet and social media networking to do so.

While I certainly don’t claim to have all the answers, the path and way major launches will reach the masses is clear – through social media and online networks. I think this e-book provides some food for thought that will be helpful and worthwhile.

Download and Read the New Rules of Launch

But be prepared to alter the way you think about launches…

Download the New Rules of Launch here.

Merry Christmas 2009!!  And here’s to a Happy New Year and lots of great launches in 2010!

Rick

P.S. Please feel free to post copies of this free e-book document on your blog, website or email it to anyone you believe would benefit from it. This e-book is licensed under the Creative Commons License, as indicated below.

P.P.S. Please come back here and share your comments on the e-book whenever you can so I can improve it…

Inside the New Rules of Launch

How to launch a product, company or
anything else via the Internet

TABLE OF CONTENTS

The New Rules of Launch.  4

How to launch a product, company or anything else via the Internet  4

The old rules of launch.  5

The New Rules of Launch.  6

Why You Need to Learn the New Rules.  7

Today, savvy marketers use online networking to reach and influence buyers directly.  7

Psychology of Social Product Launches.  7

Reaching Mainstream Buyers and Markets Faster.  11

Targeted Buyer Language vs. Generic Product Language.  14

The 3C’s of Launch.  16

It’s the Network, Stupid!  17

Obama Presidency Launch Campaign.   18

The Power of Grassroots Movements in Launch Campaigns.   19

Network Influence is the Launch.   21

Nobody Cares About Your Product   24

Tuning In to What Customers Want   26

Big Idea = Big Launch.   28

New Rules of Attention.   35

The Magnetic Force of Free.   38

Buzz = Word of Mouth Storytelling Gone Wild.   41

The Launch Community.   43

Launch Partnering in Powers of 10.   44

Introducing Launch 3.0.   46

Launch 3.0 Process.   49

Canvassing – Building the Launch List and Community.  53

The Launch 3.0 Sales Process.   58

New Rules of Launch by Rick Braddy / ConXentric is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Based on a work at www.winningware.com.
Permissions beyond the scope of this license may be available at http://www.winningware.com/contact.php

Related posts

• Product Launch 3.0 Sales Process (2)
• The 3C’s of Product Launch (1)
• New Product Launch Email Campaigns Now Available (1)
• Twitter Research Formula (16)
• Network Influence IS the Launch (2)
• How to Launch a Product using Social Networks (3)
• Top 5 Product Launch Success Factors (and Pitfalls to avoid) (10)
• The all-important Launch Blog – Some tips for your success (7)
• Step-by-step Launch Plan for Web Sites (1)
• Psychology of Social Product Launches – Part 3, Storytelling (10)

Product Launch

Well, it’s been a long time in the making, but they’re finally here!

New Product Launch Email Campaigns

We decided to make these product launch solutions available for targeting Business-to-Business (B2B) separately from Business-to-Consumer (B2C).  There’s a widely understood difference between the tone and approach that must be taken when marketing to B2B audiences, which is way different than B2C, so we felt it important to optimize for each audience.

There are several kinds of solutions for running your product launch campaign available at this point:

• Do-It-Yourself Campaigns – we provide step-by-step instructions for the launch sequence and an email content outline
• Custom Launch Campaigns – these are affordable, fixed-fee “packaged solutions”, where we customize the launch content for a customer’s product and particular launch

These launch campaigns are ideal for new product introductions, as well as relaunching existing products or new version releases.

We’re working on a couple of additional mini-launch campaigns, which will be available later this week.  More on those later…

So check them out here: Product Launch Email Campaigns

Enjoy!

Rick

P.S.  Check out this new product launch process article to learn more about the online launch strategy and process to use in new product introduction events.

Related posts

• The New Rules of Launch (11)
• Product Launch 3.0 Sales Process (2)
• The all-important Launch Blog – Some tips for your success (7)
• The 3C’s of Product Launch (1)
• Psychology of Social Product Launches – Part 3, Storytelling (10)
• New Product Launch Template (2)
• New product launch process and methodology (3)
• How to Launch a Product using Social Networks (3)
• 10 Steps to Take Before Your Product Launch (9)
• Top 5 Product Launch Success Factors (and Pitfalls to avoid) (10)