<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Product Launch and Business Growth Blog &#187; new rules</title>
	<atom:link href="http://www.winningware.com/blog/tag/new-rules/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.winningware.com/blog</link>
	<description>Product Launch and Business Growth Strategies, Tips and Tools</description>
	<lastBuildDate>Sun, 02 Oct 2011 22:32:08 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>How to Launch a Product, Website or Company in 2010</title>
		<link>http://www.winningware.com/blog/2010/02/how-to-launch-a-product-website-or-company-in-2010/</link>
		<comments>http://www.winningware.com/blog/2010/02/how-to-launch-a-product-website-or-company-in-2010/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 11:41:40 +0000</pubDate>
		<dc:creator>Rick Braddy</dc:creator>
				<category><![CDATA[Product Launch]]></category>
		<category><![CDATA[new product introduction]]></category>
		<category><![CDATA[new product launch]]></category>
		<category><![CDATA[new rules]]></category>
		<category><![CDATA[new rules of launch]]></category>

		<guid isPermaLink="false">http://winningware.com/blog/?p=1095</guid>
		<description><![CDATA[The New Rules of Launch FREE E-BOOK DOWNLOAD (no registration required) The Internet and Web have changed the rules for how we launch anything new, including products, websites, and companies – even political campaigns – using social media like Twitter and Facebook to create purpose-built launch communities and make more sales. This 62 page e-book [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="tweetmeme_button" style="float: left; margin-right: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.winningware.com%2Fblog%2F2010%2F02%2Fhow-to-launch-a-product-website-or-company-in-2010%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.winningware.com%2Fblog%2F2010%2F02%2Fhow-to-launch-a-product-website-or-company-in-2010%2F&amp;source=rickbraddy&amp;style=normal&amp;b=2" height="61" width="50" /><br />
			</a>
		</div>
<h1><a href="http://www.winningware.com/Downloads/New_Rules_of_Launch.pdf" target="_blank"><br />
</a>The New Rules of Launch</h1>
<p><span style="color: #0000ff;"><strong><a href="http://www.winningware.com/Downloads/New_Rules_of_Launch.pdf" target="_blank">FREE E-BOOK DOWNLOAD</a></strong> (no registration required)</span></p>
<h3>The Internet and Web have changed the rules for how we launch anything new, including products, websites, and companies – even political campaigns – using social media like Twitter and Facebook to create purpose-built launch communities and make more sales.</h3>
<p><strong>This 62 page e-book provides strategies, tactics and processes you can put to use in your business to launch successfully and with maximum impact, jump-starting the sales growth engines and making your product Profitable on Day One™.</strong></p>
<p>The Internet and Web have changed the rules for how we launch anything new, including products, websites, and companies &#8211; even political campaigns &#8211; using social media like Twitter and Facebook to create purpose-built launch communities and make more sales.</p>
<p>The Web and the ubiquitous global communications it enables now interconnect over 1 billion people for the first time in human history. Practitioners who learned based on the old rules have been slow to change and adopt new methods, such as social media and building appropriate communities around their <a href="http://www.winningware.com/blog/launch" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.winningware.com/blog/launch';return true;" onmouseout="self.status=''">launch process</a>.</p>
<p>This information in this e-book enables everyone who wants to leverage social media and Web 2.0 interactive media for launching a company, product, service, website, political campaign, or just about anything else &#8211;  to grasp how to leverage the immense power of the Internet and social media networking to do so.</p>
<p style="text-align: center;">Download and Read the New Rules of Launch</p>
<p style="text-align: center;"><em>But be prepared to update the way you think about launches&#8230;</em></p>
<p style="text-align: center;"><a style="text-decoration: none;" href="http://www.winningware.com/Downloads/New_Rules_of_Launch.pdf" target="_blank"><img class="aligncenter" src="http://www.winningware.com/images/downloadNowButton.png" alt="" width="172" height="63" /></a></p>
<p style="text-align: center;"><strong>Download the New Rules of Launch </strong><a href="http://www.winningware.com/Downloads/New_Rules_of_Launch.pdf" target="_blank"><strong>here</strong></a><strong>.</strong></p>
<p style="text-align: left;">P.S. <strong>Please feel free to post copies of this free e-book document on your blog, website or <a href="http://www.winningware.com/blog/emailist" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.winningware.com/blog/emailist';return true;" onmouseout="self.status=''">email</a> it to anyone you believe would benefit from it.</strong> This e-book is licensed under the Creative Commons License, as indicated below, which means the content may be used freely for non-commercial purposes, so long as such use is attributed properly according to the license terms.</p>
<hr />
</p>
<h1 style="text-align: center;">Inside the New Rules of Launch</h1>
<h2 style="text-align: center;">How to <a href="http://www.winningware.com/blog/launch" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.winningware.com/blog/launch';return true;" onmouseout="self.status=''">launch a product</a>, company or<br />
anything else via the Internet</h2>
<p style="text-align: center;"><strong>TABLE OF CONTENTS</strong></p>
<div id="_mcePaste">The New Rules of Launch    4</div>
<div id="_mcePaste">How to <a href="http://www.winningware.com/blog/launch" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.winningware.com/blog/launch';return true;" onmouseout="self.status=''">launch a product</a>, company or anything else via the Internet     4</div>
<div id="_mcePaste">The Old Rules of Launch    5</div>
<div id="_mcePaste">The New Rules of Launch  6</div>
<div id="_mcePaste">Why You Need to Learn the New Rules   7</div>
<div id="_mcePaste">Today, savvy marketers use online networking to reach and influence buyers directly   7</div>
<div id="_mcePaste">Psychology of Social Product    7</div>
<div id="_mcePaste">Reaching Mainstream Buyers and Markets Faster    11</div>
<div id="_mcePaste">Targeted Buyer Language vs. Generic Product Language    14</div>
<div id="_mcePaste">The 3C&#8217;s of Launch    16</div>
<div id="_mcePaste">It&#8217;s the Network   17</div>
<div id="_mcePaste">Obama Presidency Launch Campaign   17</div>
<div id="_mcePaste">The Power of Grassroots Movements in Launch Campaigns   18</div>
<div id="_mcePaste">Network Influence is the Launch    20</div>
<div id="_mcePaste">Nobody Cares About Your Product   24</div>
<div id="_mcePaste">Tuning In to What Customers Want   26</div>
<div id="_mcePaste">Big Idea = Big Launch    28</div>
<div id="_mcePaste">New Rules of Attention   35</div>
<div id="_mcePaste">The Magnetic Force of Free    38</div>
<div id="_mcePaste">Buzz: Experiences Shared via Word?of?Mouth Storytelling    41</div>
<div id="_mcePaste">The <a href="http://www.winningware.com/blog/launch" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.winningware.com/blog/launch';return true;" onmouseout="self.status=''">Launch Community</a>   43</div>
<div id="_mcePaste">Launch Partnering in Powers of 10    44</div>
<div id="_mcePaste">New Rules of Launch: Introducing Launch 3.0    46</div>
<div id="_mcePaste">Launch 3.0 Process    49</div>
<div id="_mcePaste"><a href="http://www.winningware.com/blog/launch" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.winningware.com/blog/launch';return true;" onmouseout="self.status=''">Canvassing</a> ? Building the <a href="http://www.winningware.com/blog/launch" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.winningware.com/blog/launch';return true;" onmouseout="self.status=''">Launch List</a> and Community    53</div>
<div id="_mcePaste">The Launch 3.0 Sales Process    60</div>
<div>
<p>LICENSE DETAILS:</p>
<p><a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/3.0/us/"><img style="border-width: 0;" src="http://i.creativecommons.org/l/by-nc-sa/3.0/us/88x31.png" alt="Creative Commons License" /></a><br />
New Rules of Launch by <a rel="cc:attributionURL" href="http://www.winningware.com/newrulesoflaunch">Rick Braddy / ConXentric</a> is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/3.0/us/">Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License</a>.<br />
Based on a work at <a rel="dc:source" href="http://www.winningware.com/newrulesoflaunch">www.winningware.com</a>.<br />
Permissions beyond the scope of this license may be available at <a rel="cc:morePermissions" href="http://www.winningware.com/contact.php">http://www.winningware.com/contact.php</a>
</div>

	<h4>Related posts</h4>
	<ul class="st-related-posts">
	<li><a href="http://www.winningware.com/blog/2009/12/the-new-rules-of-launch/" title="The New Rules of Launch (December 23, 2009)">The New Rules of Launch</a> (11)</li>
	<li><a href="http://www.winningware.com/blog/2009/12/the-truth-about-how-to-use-twitter-for-a-great-product-launch/" title="The Truth About How To Use Twitter in a Product Launch (December 27, 2009)">The Truth About How To Use Twitter in a Product Launch</a> (11)</li>
	<li><a href="http://www.winningware.com/blog/2009/12/the-3cs-of-launch/" title="The 3C&#8217;s of Product Launch (December 29, 2009)">The 3C&#8217;s of Product Launch</a> (1)</li>
	<li><a href="http://www.winningware.com/blog/2010/01/psychology-of-social-product-launches-%e2%80%93-part-3-storytelling/" title="Psychology of Social Product Launches – Part 3, Storytelling (January 31, 2010)">Psychology of Social Product Launches – Part 3, Storytelling</a> (10)</li>
	<li><a href="http://www.winningware.com/blog/2010/01/product-launch-3-0-sales-process/" title="Product Launch 3.0 Sales Process (January 7, 2010)">Product Launch 3.0 Sales Process</a> (2)</li>
	<li><a href="http://www.winningware.com/blog/2010/06/new-product-strategy/" title="New Product Strategy (June 15, 2010)">New Product Strategy</a> (12)</li>
	<li><a href="http://www.winningware.com/blog/2010/11/new-product-launch-template/" title="New Product Launch Template (November 29, 2010)">New Product Launch Template</a> (2)</li>
	<li><a href="http://www.winningware.com/blog/2009/10/new-product-launch-email-campaigns-now-available/" title="New Product Launch Email Campaigns Now Available (October 27, 2009)">New Product Launch Email Campaigns Now Available</a> (1)</li>
	<li><a href="http://www.winningware.com/blog/2009/11/launching-a-product/" title="Launching a Product (November 21, 2009)">Launching a Product</a> (0)</li>
	<li><a href="http://www.winningware.com/blog/2010/01/how-to-launch-a-product/" title="How to Launch a Product using Social Networks (January 19, 2010)">How to Launch a Product using Social Networks</a> (3)</li>
</ul>

]]></content:encoded>
			<wfw:commentRss>http://www.winningware.com/blog/2010/02/how-to-launch-a-product-website-or-company-in-2010/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

