If you have a new product or website to launch, then the first thing you need is a “launch plan”.

But how can you create a launch plan if:

1. You don’t have the time to allocate to launch planning

2. You don’t have a lot of launch experience

3. You lack certain skills or expertise to handle aspects of the launch process?

I created a video explaining how you can save time and plan a launch quickly and painlessly. In this video, you will discover how to plan your launch, whether you have experience or not – and all you need is about an hour (or less) to create a professional-quality launch plan.

Launch planning video

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Over the past 18 months, I have written a lot about launching new products, websites and becoming successful at defining, developing and selling new products online.

It was high-time to distill all of this down into a “launch brief” of sorts.  So that’s what we did.  My partner in WinningWare.com, Jeff Sulma, and I invested several weeks of effort to boil it all down into 22 pages of best-practices, tips and practical how-to advice on how to launch new products and websites online.

So now you can download it here:   “How to Successfully Launch Your Product or Website Online”.

(registration is required to download this report)

Register now to receive this 22 page, step-by-step guide containing strategies and best practices to create buzz and drive sales using the power of the Web and social networking – you will learn:

• The 4 Phases of a successful launch process
• 10 Steps you must take before your launch
• 5 Strategies your launch must apply
• A Step-by-step process to launch your product or website successfully

Increase launch sales and profits

A properly structured launch creates increased buzz, anticipation and desire for what you have to say and what you sell. This translates to increased sales – a LOT more sales. It’s very important to know and apply best practices and techniques to boost sales results and market penetration with a properly executed launch. Let us share our fifty-five years of marketing and launch experience with you…

Register now and get instant access to this 22-page report that’s full of task-specific information you can apply today to successfully launch your product or website online!

Happy Launching!

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• The New Rules of Launch (11)
• The Truth About How To Use Twitter in a Product Launch (11)
• The 3C’s of Product Launch (1)
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• How to Launch a Product using Social Networks (3)
• How to Finish Your Launch Plan in an Hour (3)
• WinningWare QuickLaunch – Product Launch Automation Software (9)
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• The all-important Launch Blog – Some tips for your success (7)
• Successful product launch marketing by small business owner (3)

The New Rules of Launch

How to launch a product, company or
anything else via the Internet in 2010

FREE E-BOOK DOWNLOAD

The Internet and Web have changed the rules for how we launch anything new, including products, websites, and companies – even political campaigns – using social media like Twitter and Facebook to create purpose-built launch communities and make more sales.

The Web and the ubiquitous global communications it enables now interconnect over 1 billion people for the first time in human history. Practitioners who learned based on the old rules have been slow to change and adopt new methods, such as social media.

I hope this e-book will enable everyone who wants to leverage social media and the Web for launch of – a company, product, service, website, political campaign, or anything else –  to grasp how to leverage the immense power of the Internet and social media networking to do so.

While I certainly don’t claim to have all the answers, the path and way major launches will reach the masses is clear – through social media and online networks. I think this e-book provides some food for thought that will be helpful and worthwhile.

Download and Read the New Rules of Launch

But be prepared to alter the way you think about launches…

Download the New Rules of Launch here.

Merry Christmas 2009!!  And here’s to a Happy New Year and lots of great launches in 2010!

Rick

P.S. Please feel free to post copies of this free e-book document on your blog, website or email it to anyone you believe would benefit from it. This e-book is licensed under the Creative Commons License, as indicated below.

P.P.S. Please come back here and share your comments on the e-book whenever you can so I can improve it…

Inside the New Rules of Launch

How to launch a product, company or
anything else via the Internet

TABLE OF CONTENTS

The New Rules of Launch.  4

How to launch a product, company or anything else via the Internet  4

The old rules of launch.  5

The New Rules of Launch.  6

Why You Need to Learn the New Rules.  7

Today, savvy marketers use online networking to reach and influence buyers directly.  7

Psychology of Social Product Launches.  7

Reaching Mainstream Buyers and Markets Faster.  11

Targeted Buyer Language vs. Generic Product Language.  14

The 3C’s of Launch.  16

It’s the Network, Stupid!  17

Obama Presidency Launch Campaign.   18

The Power of Grassroots Movements in Launch Campaigns.   19

Network Influence is the Launch.   21

Nobody Cares About Your Product   24

Tuning In to What Customers Want   26

Big Idea = Big Launch.   28

New Rules of Attention.   35

The Magnetic Force of Free.   38

Buzz = Word of Mouth Storytelling Gone Wild.   41

The Launch Community.   43

Launch Partnering in Powers of 10.   44

Introducing Launch 3.0.   46

Launch 3.0 Process.   49

Canvassing – Building the Launch List and Community.  53

The Launch 3.0 Sales Process.   58

New Rules of Launch by Rick Braddy / ConXentric is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Based on a work at www.winningware.com.
Permissions beyond the scope of this license may be available at http://www.winningware.com/contact.php

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