Check out this video on how successful permission-based email marketing is broken down into 4 essential steps:

1. Quality Opt-in Database – build an opt-in database of quality leads, using double opt-in best practices
2. Timely and Relevant Messages – use good lead nurturing techniques with timely and relevant content and messages, developing a relationship and trust with your prospects
3. Segment your Database – segment your lists into targeted, topic-focused sub-lists with similar interests
4. Advanced Email Software – use an advanced email auto-responder system that manages ISP relations for you and run your email marketing campaigns using these integrated systems.

It’s really not too surprising that the average ROI on email marketing investments is about 57 to 1; i.e., $57 returned for every $1.00 invested into email marketing.

Finally, for a better idea of what kind of ROI you can expect from your next email campaign, try this free email campaign ROI calculator.

Related posts

• Crossing the Chasm of Doubt (1)
• It’s good to be King (3)
• Email Lists – The key to sustainable online profitability (4)
• Free Email Marketing Campaign ROI Calculator (2)
• B2B Lead Generation (0)
• Effective Tactic for Email Relationship Development (3)
• List Building Secrets E-book (11)
• Groundhog Day Website Marketing (7)
• Email Marketing Campaigns (0)
• Why don’t businesses invest more in online lead-generation? (0)

Free Email Campaign ROI Calculator

FREE Email Campaign ROI Calculator – We just released an email marketing ROI Calculator that can be used to quickly calculate the likely profitability of a given email campaign.

To use the calculator, simply visit the email ROI calculator page and enter your email campaign’s parameters.

The calculator takes email open rate and click-through rate into consideration to determine the number of website visitors the campaign is likely to produce.

Then, it calculates the number of opt-in subscribers the landing page will acquire, along with the number of sales that will be made.  It also supports campaigns that refer traffic directly to a sales page or product page (and do not use a landing page or squeeze page).

The campaign’s revenue, profits and ROI are calculated based on projected sales volume minus the costs of the email campaign.

I hope you find this email campaign calculator useful.

Related posts

• How Successful Email Marketing Is Done (2)
• Email Marketing Campaigns (0)
• New Product Launch Email Campaigns Now Available (1)
• List Building Secrets E-book (11)
• Internet Marketing Forensics: Coming this week (0)
• How To Increase Sales and Lead-Generation for AdWords and SEO (1)
• Email Lists – The key to sustainable online profitability (4)
• Do your landing pages pass this test? (0)
• A PROVEN ONLINE SUCCESS FORMULA (3)