How to Finish Your Launch Plan in an Hour

June 23, 2011

If you have a new product or website to launch, then the first thing you need is a “launch plan”. But how can you create a launch plan if: 1. You don’t have the time to allocate to launch planning 2. You don’t have a lot of launch experience 3. You lack certain skills or [...]

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3 WordPress Security Steps to Block Would-Be WordPress Hackers

June 7, 2011

WordPress has become extremely popular, not only as a blogging platform, but also as an inexpensive, high-performance website platform with built-in CMS. But in the wake of so many sites using WordPress, as usual, these sites become natural targets for hackers, spammers and other evildoers… If you’re using WordPress, you should consider the following WordPress [...]

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3 Pillars of Online Sales Success

June 1, 2011

Making sales is what makes a business a business – without sales, there is no business, no matter whether you’re doing business offline, online or both. Yet getting our “sales machine” working, so that it’s hitting on all cylinders and producing enough sales to reach profitability can be quite challenging, especially when you’re introducing a [...]

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Introduction to Internet Marketing Forensics

May 2, 2011

I’ve been having some interesting conversations lately about what I have termed “Internet Marketing Forensics” (IMF).  Perhaps my definition of IMF was a bit too narrow originally, as it focuses on doing the deep analysis that leads one to making superior conversion optimization decisions.  Nevertheless, I have found these forensics to be the “secret sauce” [...]

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Optimizing Home Pages for Buyer Personas

April 21, 2011

I read a very interesting post today by one my favorite authors, David Meerman Scott, on how switching home page messaging from feature/benefit orientation to buyer personas tripled the home page’s click-through rates. This certainly makes sense, given that when someone arrives at a website, they want to quickly find the information that most directly [...]

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HOW TO: Quickly increase online sales from existing traffic

April 15, 2011

For a number of years (actually, since 2004), I have been running profitable online businesses in various niches and markets.  I started out selling a piece of shareware software I developed back in 2004 that helped people learn how to play Texas Hold’em poker (of all things – a hobby of mine).  Back then, I [...]

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HOW TO: Launch a product using social media

April 14, 2011

I ran across this great article on how to launch a product using social media by social media guru Guy Kawasaki that’s well worth a read. The overall process he used (in addition to being a well-connected, recognized social media expert and successful author, which always helps!) and recommends is: 1. Facebook Fan Page Create [...]

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No list, no partners, no budget – no launch

March 24, 2011

Over the past few months, I have spoken with dozens of small business owners and entrepreneurs who are in the process of launching new products into new markets they have no prior presence in.  And I notice a pattern emerging in every case.  The conversation begins about how great their product is and how excited [...]

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Vision + Passion = Superior Results

March 16, 2011

As I was falling asleep tonight, I realized something that I just have to write down – the formula for personally achieving superior results at most anything we do: VISION + PASSION = SUPERIOR RESULTS I like boiling things down to their simplest form sometimes, because it makes it easier to know where to focus. [...]

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Your most important needs for 2011 – addressed

March 8, 2011

Late last year, we surveyed our audience and list to uncover the most pressing and highest priority areas that needed attention in 2011.  The Survey Results are shown in the following chart:   The most important areas that you were dissatisfied most with your ability to address properly were identified as: Launching products List building [...]

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You will learn:

  • The 4 Phases of a successful launch process
  • 10 Steps you must take before your launch
  • 5 Strategies your launch must apply
  • A Step-by-step process and checklist to launch your product or website successfully.

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