Product Launch and Business Growth Blog | Product Launch and Business Growth Strategies, Tips and Tools

Optimizing Home Pages for Buyer Personas

April 21, 2011

I read a very interesting post today by one my favorite authors, David Meerman Scott, on how switching home page messaging from feature/benefit orientation to buyer personas tripled the home page’s click-through rates. This certainly makes sense, given that when someone arrives at a website, they want to quickly find the information that most directly [...]

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Vision + Passion = Superior Results

March 16, 2011

As I was falling asleep tonight, I realized something that I just have to write down – the formula for personally achieving superior results at most anything we do: VISION + PASSION = SUPERIOR RESULTS I like boiling things down to their simplest form sometimes, because it makes it easier to know where to focus. [...]

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Your most important needs for 2011 – addressed

March 8, 2011

Late last year, we surveyed our audience and list to uncover the most pressing and highest priority areas that needed attention in 2011. The Survey Results are shown in the following chart: The most important areas that you were dissatisfied most with your ability to address properly were identified as: Launching products List building [...]

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Some list building and sales conversion help for you

March 2, 2011

Yesterday, I posted a link to a video about an important announcement that you should find interesting if you are responsible for online sales, lead-generation or list building. If you didn’t have time to view it yet, you can catch it here. If you watched the video, at the end it mentioned today’s video would [...]

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How To Increase Sales and Lead-Generation for AdWords and SEO

March 1, 2011

You won’t want to miss this… Are you responsible for online sales and/or lead generation? Would you be interested in how you can supercharge your Google AdWords, SEO or affiliate marketing results – from your existing traffic resources? Then watch this brief video If you use a website to capture leads or drive sales, I’m [...]

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Internet Marketing Forensics: Coming this week

February 26, 2011

UPDATE: Get all the details here This coming week we’re going to unveil a new product for the first time publicly that’s been under wraps and development since last year. Actually, it’s been under development since 2006, since what I’m about to share has been refined in my own businesses since then. What I have [...]

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Product Core Experience

February 13, 2011

I’ve been heads down for a few weeks working on some new products – one is an iPhone app and another is a video-based training course on testing and optimization – more on that later… Meanwhile, my son and I have been having discussions about developing a video game. He’s a very experienced gamer and [...]

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