Internet Marketing Forensics: Coming this week

by Rick Braddy on February 26, 2011

in Innovation,Online Marketing

UPDATE:  Get all the details here

This coming week we’re going to unveil a new product for the first time publicly that’s been under wraps and development since last year.  Actually, it’s been under development since 2006, since what I’m about to share has been refined in my own businesses since then.

What I have done is to finally document everything I’ve been doing with the exact techniques in my own online businesses for years to:

  • Back-track sales transactions to understand exactly where the buyers and leads are originating
  • Understand buyer behavior, in terms of content usage and consumption patterns on websites
  • Properly tune and optimize landing pages, sales pages and critical content pathways
  • Build bigger lists faster and less expensively
  • Get the most out of lead-generation and sales conversion processes with certain best practices I’ve learned from all over the place since 2004
  • Reduce wasteful spending on advertising programs, including Google PPC and Display Network
  • Pinpoint where to concentrate SEO efforts to get the biggest ROI

I decided to package this knowledge up and turn it into a video-based training course that anyone will be able to use to get what I’m calling a “Detective of Sales” badge, by learning and applying “Internet Marketing Forensics™” techniques to their online business.

I designed a cool-looking badge for those who complete the course:

We’re going to be providing training on how to become a “Sales C.S.I.”, a sales detective who gathers the proper evidence and clues on the “conversion scene” (the website), and then (like their crime solving counterparts) solves conversion mysteries, then makes tuning and optimization decisions that:

– Increase online sales conversions

– Increase lead-flow to offline sales teams

– Maximize profitability of  PPC and other traffic and advertising

– Guide where to focus for the  highest-return on SEO keywords and related SEO investments

– Reduce waste and eliminate unprofitable spending (esp. on Google AdWords and content network traffic that doesn’t convert profitably)

The thing is, we have decided to launch this product a bit differently.  We’re going to begin by limiting the initial user base to just one hundred (100) users in what we’ll be calling a “controlled release”.

This controlled release phase is essentially a paid pre-release/beta program, where we’ll be working closely with the early adopter customers to help them apply these Internet Marketing Forensics techniques in their businesses, gather feedback on the pre-release product, testimonials, etc.

Keep an eye out for the announcement, as I’m expecting those initial 100 units could sell out rather quickly, given that we’ll be making the controlled release units available at just 40% of the normal retail price.  Once the controlled release units are gone, the product will be taken off the market for a while until we formally launch it (probably in May/June timeframe).

Also, this is the only time we will be working with clients this closely at such a low introductory price point, so while the controlled release may not be for everyone, it’s a great way to get going quickly to improve sales and lead-generation results fast with some hand-holding that doesn’t cost an arm and a leg :)

Anyway, I’m very excited about this “soft launch”, controlled release of the Sales C.S.I. program, which begins this coming week.

Stay tuned. More details will be announced on Tuesday, March 1st at 11 a.m. Eastern time.

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