Product Launch Manager Group blog owner and product launch manager Jeffrey Pezzella interviewed me yesterday. Jeffrey asked a lot of good questions and it ended up being a content-packed interview that lasted almost a hour.
(this is a 36MB file, so it takes a little time to download and buffer up, so please be patient)
We ended up talking about all kinds of things related to product launches, including corporate style launches vs. online launches, the importance of relationships, the “numbers game” that goes into planning for revenue success and a lot more.
I also discussed WinningWare QuickLaunch briefly, why we developed it and what’s coming next.