Product Launch Manager Interview with Jeffrey Pezzella

by Rick Braddy on April 21, 2010

in Product Launch

Product Launch Manager Group blog owner and product launch manager Jeffrey Pezzella interviewed me yesterday.  Jeffrey asked a lot of good questions and it ended up being a content-packed interview that lasted almost a hour.

Download the MP3

(this is a 36MB file, so it takes a little time to download and buffer up, so please be patient)

We ended up talking about all kinds of things related to product launches, including corporate style launches vs. online launches, the importance of relationships, the “numbers game” that goes into planning for revenue success and a lot more.

I also discussed WinningWare QuickLaunch briefly, why we developed it and what’s coming next.

Learn more about WinningWare QuickLaunch

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{ 2 comments }

Rick Braddy April 21, 2010 at 8:46 pm

RT @rickbraddy Product Launch Manager Interview with Jeffrey Pezzella http://bit.ly/b9WUV8

Rick Braddy April 23, 2010 at 10:28 pm

RT @rickbraddy Product Launch Manager Interview with Jeffrey Pezzella http://bit.ly/b9WUV8 (added improved interview player)

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Download the Launch Report

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