The New Rules of Launch
How to launch a product, company or
anything else via the Internet in 2010
FREE E-BOOK DOWNLOAD
The Internet and Web have changed the rules for how we launch anything new, including products, websites, and companies – even political campaigns – using social media like Twitter and Facebook to create purpose-built launch communities and make more sales.
The Web and the ubiquitous global communications it enables now interconnect over 1 billion people for the first time in human history. Practitioners who learned based on the old rules have been slow to change and adopt new methods, such as social media.
I hope this e-book will enable everyone who wants to leverage social media and the Web for launch of – a company, product, service, website, political campaign, or anything else – to grasp how to leverage the immense power of the Internet and social media networking to do so.
While I certainly don’t claim to have all the answers, the path and way major launches will reach the masses is clear – through social media and online networks. I think this e-book provides some food for thought that will be helpful and worthwhile.
Download and Read the New Rules of Launch
But be prepared to alter the way you think about launches…
Download the New Rules of Launch here.
Merry Christmas 2009!! And here’s to a Happy New Year and lots of great launches in 2010!
Rick
P.S. Please feel free to post copies of this free e-book document on your blog, website or email it to anyone you believe would benefit from it. This e-book is licensed under the Creative Commons License, as indicated below.
P.P.S. Please come back here and share your comments on the e-book whenever you can so I can improve it…
Inside the New Rules of Launch
How to launch a product, company or
anything else via the Internet
TABLE OF CONTENTS
The New Rules of Launch. 4
How to launch a product, company or anything else via the Internet 4
The old rules of launch. 5
The New Rules of Launch. 6
Why You Need to Learn the New Rules. 7
Today, savvy marketers use online networking to reach and influence buyers directly. 7
Psychology of Social Product Launches. 7
Reaching Mainstream Buyers and Markets Faster. 11
Targeted Buyer Language vs. Generic Product Language. 14
The 3C’s of Launch. 16
It’s the Network, Stupid! 17
Obama Presidency Launch Campaign. 18
The Power of Grassroots Movements in Launch Campaigns. 19
Network Influence is the Launch. 21
Nobody Cares About Your Product 24
Tuning In to What Customers Want 26
Big Idea = Big Launch. 28
New Rules of Attention. 35
The Magnetic Force of Free. 38
Buzz = Word of Mouth Storytelling Gone Wild. 41
The Launch Community. 43
Launch Partnering in Powers of 10. 44
Introducing Launch 3.0. 46
Launch 3.0 Process. 49
Canvassing – Building the Launch List and Community. 53
The Launch 3.0 Sales Process. 58
LICENSE DETAILS:
New Rules of Launch by Rick Braddy / ConXentric is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Based on a work at www.winningware.com.
Permissions beyond the scope of this license may be available at http://www.winningware.com/contact.php
{ 10 comments }
http://bit.ly/90663M RT @rickbraddy http://winningware.com/blog/2009/12/the-new-rules-of-lau.. http://bit.ly/92lyLW
"Stories provide the information people need to make up their own mind – about you, and what you’re offering…" http://bit.ly/4uIf0B
How to launch a product, company, website or anything else http://bit.ly/4uIf0B (free 62 page e-book download)
@woodworking Have a read of my free e-book – will give you some things to think about when choosing what to launch http://bit.ly/8IhaR9
Product Launch 3.0 and The New Rules of Launch for 2010 – http://bit.ly/8IhaR9 #launch #marketing #advertising #pr
Product Launch 3.0 and The New Rules of Launch for 2010 – http://bit.ly/8IhaR9 #launch #marketing #advertising #pr #plm
How to launch a product, website, company or anything else via the Internet http://bit.ly/8IhaR9 (free e-book: New Rules of Launch)
RT @rickbraddy The New Rules of Launch http://bit.ly/4KenE5 #launch #marketing
The New Rules of Launch http://bit.ly/4KenE5 How to launch a product, website or anything else via the Internet in 2010
The New Rules of Launch http://bit.ly/4KenE5
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