Effective marketers realize their goal is to both understand and influence human behavior in order to achieve business objectives.
There are many ways to influence human behavior. For the purposes of a launch, here are three that will amplify your success:
- Social Proof
- Proof
- Stories
Social proof is also known as informational social influence. This is a psychological phenomenon that occurs in ambiguous social situations, when people are unable to determine the most appropriate mode of behavior. When we lack clear direction in certain situations, it is human nature to make the assumption that others around us know more than we do about the particular situation, which we can leverage during a launch….
Proof consists of evidence that can be used to demonstrate the truth about something. This evidence convinces someone about what is true and what is not. In marketing, we see many forms of evidence used to assert proof that what we say is true – and having the right kinds of proof available at launch time is one of the keys to gaining mainstream buyers…
Stories are how human beings spread ideas that are important or interesting to them. Storytelling is as old as mankind. We tell stories in many ways, using words, images, sounds, gestures and expressions. Storytelling is at the heart of how we communicate with one another, providing a disarming, learn-by-example way of conveying our marketing benefits without hard-selling…
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