How Successful Email Marketing Is Done

Check out this video on how successful permission-based email marketing is broken down into 4 essential steps:

1. Quality Opt-in Database – build an opt-in database of quality leads, using double opt-in best practices
2. Timely and Relevant Messages – use good lead nurturing techniques with timely and relevant content and messages, developing a relationship and trust with your prospects
3. Segment your Database – segment your lists into targeted, topic-focused sub-lists with similar interests
4. Advanced Email Software – use an advanced email auto-responder system that manages ISP relations for you and run your email marketing campaigns using these integrated systems.

It’s really not too surprising that the average ROI on email marketing investments is about 57 to 1; i.e., $57 returned for every $1.00 invested into email marketing.

Finally, for a better idea of what kind of ROI you can expect from your next email campaign, try this free email campaign ROI calculator.

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