A fellow blogger, and CRM Expert, by the name of Jim Berkowitz just made a post on his blog you may find interesting.
Jim has made the connections between tipping points, sticky stories and how they can cause movement in a marketplace to take shape and get underway… (very powerful stuff)
“Back in 2000, Malcolm Gladwell wrote The Tipping Point; a fascinating book that became more then a national bestseller, it became a phenomenon. The Tipping Point examined what causes an idea or trend to “tip;” to start an epidemic and spread like wildfire.
For business people, and in particular marketing professionals, insight into why some ideas (products and services) start epidemics while others don’t was a very compelling read. After all, any hints into how one could deliberately start and control a positive epidemic is the holy grail of marketing.”
Comments on this entry are closed.