WinningWare™ - Playbooks for a winning business game plan.

WinningWare™ is a division of ConXentric, Inc., a professional consultancy and Internet product and solutions marketing firm focused on creating business growth through use of:

• Innovative marketing technology that breaks through market noise and drives results
• Building stronger relationships and going deeper with existing customers through proven
  cross-selling, up-selling and installed base farming techniques
• Leveraging the power of the Internet to drive new business leverage and growth,
  for both online and offline sales processes.

Rick Braddy, President/CEO

Prior to forming ConXentric, Rick spent the previous five years in upper management at Citrix Systems, Inc. (NASDAQ: CTXS), a billion-dollar-plus manufacturer and marketer of application delivery and virtualization software. During Rick's leadership tenure at Citrix, the company's revenues grew from $527 million to more than $1.4 billion.

As Chief Technology Officer (CTO) of Citrix's Virtualization Systems Group, Rick was responsible for technology and business strategy, product architecture, and intellectual property development for Citrix's application delivery software for Windows applications and Windows desktops.

Rick received personal disruptive innovation training from the leaders in disruption innovation, Harvard Business School Professor Clayton Christensen consulting firm Innosight Chairman Mark Johnson.

Rick previously held key positions at BMC Software - including group architect for e-Business Solutions - where he led service-level management systems for managing Internet, application server, middleware, CRM and ERP software, and database administration tools for Oracle and SQL-Server.

In addition to business and marketing/sales, Rick is an inventor and technologist, having originally patented Web load-balancing, fault-tolerant systems & Internet management tools (other patents-pending.) 

Rick brings a unique combination of Business, Internet Marketing, Enterprise Marketing and technology experience together into a cohesive, powerful array of capabilities for driving business growth.
 

Jeff Sulma, Partner and Senior Vice-President of Marketing

Jeff brings 30 years of marketing management and communications experience to ConXentric. For the past 19 years, Jeff has been on the “agency side” as partner and creative director for MarcomPlus, a full-service marketing communications firm specializing in computer hardware and software, biotech and industrial services accounts such as Texas Instruments, Compaq/HP, Fluor, Plant Performance Services, Spectral Genomics and others. Jeff also served as Vice President Marketing for several successful startups, and as a marketing manager for Medical Networks, Inc., Jeff was part of the original team that rolled-out the concept of emergency medical centers to Texas and the Southwest.

Jeff is a national award-winning video producer and copywriter and the author of two feature-length screenplays.

 

WinningWare.com is a Division of ConXentric, Inc.

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